WHY JUJU?

If you go to Cameroon and say you want to buy a “juju hat” and then point to one of these beautiful feathered babies, you will get a curious look from everyone around you or uncomfortable loud laughter. For some reason these hats have been well received in the West, but not their true name. The “Bamileke hat” or […]

The African Wax Revolution

Beyoncé made LEMONADE in a mixed Ankara Print gown, H & M went tribal, together with Burberry Prorsum, Miu Miu and Consuelo Castiglioni – they all found their way to these fabrics/patterns: The Dutch Wax Print aka African wax print, Ankara Fabric, African Holland, Wax Print, omnipresent and common material for African clothing, especially West Africa. So you’d think we owned […]